Our Worldview

Gender joy : the state of feeling comfort and joy in your gender identity and presentation.

Our Worldview

We all deserve gender joy.

We deserve to wake up in the morning, put on clothing that feels good, and see our true self reflected back at us in the mirror.
It may sound simple, but we believe that empowering the transmasculine, nonbinary, and gender non-conforming communities to feel seen, safe, and empowered is important work.
That’s why we’ve spent years interviewing and surveying thousands of people to begin building a whole new fit system.
Meet Both&. Our clothing is built on a data-backed system with one goal in mind: create the most euphoric, masc fit for our own community, so that you can feel comfortable and confident all day long.

In a world that is
often divided by binaries,
we don’t believe in
either/or.

In a world that
is often divided
by binaries,
we don’t believe
in either/or.

We are both specific & expansive.
We are both freeing & complex.
We are both fixed & fluid.
We are both unique & inclusive.
We are both deep & evolving.
We are both tender & strong.
We are both structured & nuanced.
We are both local & global.
We are both honest & complicated.
We are both grounded & dynamic.
We are both who we are today & who I will become tomorrow.
We are both individual & a product of our community.

We are